NED FARRELL : : PORTFOLIO
DIGITAL DESIGN • UI DESIGN • WEB/EMAIL DESIGN • GRAPHIC DESIGN • VIDEO • MULTIMEDIA DESIGN
Ippolita is a high-end fashion jewelry company based in NYC. My work with Ippolita was as a digital designer and entailed web work, video work, catalog layout, photo shoots, retouching, mailers, invites, promotional material, HTML email design and development, visual merchandising renderings, store signage, advertisements for magazines, large OOH billboard ads as well, as well as editorial.
Ad Campaigns
Ad campaigns were a core part of the work I undertook at Ippolita. Ads were run weekly and daily. There were digital ads, print ads, billboard(OOH) ads, social media ads and regular pictoral updates running in conjunction with many of the stores that carried the line, such as: Neiman Marcus, Bergdorf's, London Jewelers, local jewelers. Print ads were generally for industry magazines, WWD, fashion magazines, and newspapers (both local and national), and done in black and white as well for newspapers. I'm just showing a few to give an idea. Work included design, layout and production.
Ad campaigns were a core part of the work I undertook at Ippolita. Ads were run weekly and daily. There were digital ads, print ads, billboard(OOH) ads, social media ads and regular pictoral updates running in conjunction with many of the stores that carried the line, such as: Neiman Marcus, Bergdorf's, London Jewelers, local jewelers. Print ads were generally for industry magazines, WWD, fashion magazines, and newspapers (both local and national), and done in black and white as well for newspapers. I'm just showing a few to give an idea. Work included design, layout and production.
Web/HTML Emails
Below are some of the HTML Emails I worked on for Ippolita. These went out on a pretty regular basis.
Below are some of the HTML Emails I worked on for Ippolita. These went out on a pretty regular basis.
GIF Ads/Social Media
There were a lot of these as it was a campaign to launch Ipplita's new line. I'm just going to show a few to give the idea of this kind of work and only including some mainstream sizings in the animated GIF section. It's minimal animation, they're all two frame resolves timed equally and programmed to loop.
There were a lot of these as it was a campaign to launch Ipplita's new line. I'm just going to show a few to give the idea of this kind of work and only including some mainstream sizings in the animated GIF section. It's minimal animation, they're all two frame resolves timed equally and programmed to loop.
Catalogs + Mailers + Invites
These were merchandising catalogs, mailers, two-sided, and invites. There were a lot of these items and also a daily routine; showing one of each category to give the idea of the printed and catalog work. From left: catalog, mailer, invite.
These were merchandising catalogs, mailers, two-sided, and invites. There were a lot of these items and also a daily routine; showing one of each category to give the idea of the printed and catalog work. From left: catalog, mailer, invite.
Editorial
Just a few examples of editorial layouts created for Ippolita and generally used for presentation purposes.
Just a few examples of editorial layouts created for Ippolita and generally used for presentation purposes.
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