NED FARRELL : : PORTFOLIO
DIGITAL DESIGN • UI DESIGN • WEB/EMAIL DESIGN • GRAPHIC DESIGN • VIDEO • MULTIMEDIA DESIGN
Clownfish was a marketing and strategy company that focused on sustainability and corporate responsibility. Clownfish had several big accounts employing their strategy. They had offices in NYC but I generally worked with the London offices in designing both digital and print-based content and work for their varying accounts. Their clients that I did work for with Clownfish were: Tork Paper company, Adidas; Bloomberg work was for a new business campaign that Clownfish was working on. The bulk of work that I did for Clownfish was for their Tork Paper account.
Tork Paper
Tork Paper is a Swedish company that prides itself on sustainability and walks the walk when it comes to being socially responsible practicing sustainable forestry and has been recognized as doing so by the EU council and bureaus, which award them with their highest rating. Clownfish brought me in to help out with Tork's message and practice and I was responsible for designing tools for Tork's distribution and sales teams in getting that message out. Work included pocket-size foldouts for Tork's team to leave with clients as well as guides to common questions sales and distribution people may be asked providing them with a resource to answer these FAQs of their clients. They would often be asked such things by their clients and this would serve as a valuable resource for them to have as a reference. The card system would work like a Pantone™ color book; same idea, simple packaging. I also created 3-fold flyers and marketing material also converying that message. These are some of those resources I completed for Clownfish, all done to Tork Paper's brand guidelines. Most of these were double-sided.
Tork Paper is a Swedish company that prides itself on sustainability and walks the walk when it comes to being socially responsible practicing sustainable forestry and has been recognized as doing so by the EU council and bureaus, which award them with their highest rating. Clownfish brought me in to help out with Tork's message and practice and I was responsible for designing tools for Tork's distribution and sales teams in getting that message out. Work included pocket-size foldouts for Tork's team to leave with clients as well as guides to common questions sales and distribution people may be asked providing them with a resource to answer these FAQs of their clients. They would often be asked such things by their clients and this would serve as a valuable resource for them to have as a reference. The card system would work like a Pantone™ color book; same idea, simple packaging. I also created 3-fold flyers and marketing material also converying that message. These are some of those resources I completed for Clownfish, all done to Tork Paper's brand guidelines. Most of these were double-sided.
Adidas
These were created for use in a digital campaign for Adidas that Clownfish was putting together for them. One was to serve as backdrops for the green/sustainable portion of Adidas's presentation. The other was for a small poster to be printed.
These were created for use in a digital campaign for Adidas that Clownfish was putting together for them. One was to serve as backdrops for the green/sustainable portion of Adidas's presentation. The other was for a small poster to be printed.
Bloomberg
There were a few of these and they were used for a new client acquisition, Bloomberg, that Clownfish was persuing at the time. These mock up web pages and presentation backdrops were used in their pitch to Bloomberg to illustrate the strategy Clownfish was selling to the media giant.
There were a few of these and they were used for a new client acquisition, Bloomberg, that Clownfish was persuing at the time. These mock up web pages and presentation backdrops were used in their pitch to Bloomberg to illustrate the strategy Clownfish was selling to the media giant.
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