In Game Advertising (IGA) Worldwide was a pioneer in the concept of placing real advertisements in video games lending to gaming company revenue streams and also adding a realistic concept to the gaming experience for users. This practice in on-going and today it's a pretty routine practice, but IGA was the first to really get behind the idea. There were certainly design aspects to the work I completed for IGA, but I would mostly call it a production task. I would create faux ads for IGA to pitch varying clients with and to be used in presentations.